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Media Information | 2020.02.27


Dubai, UAE - A newcomer on the automotive scene, the first-ever BMW 2 Series Gran Coupé was a smash hit with spectators at the Dubai Duty Free Tennis 2020 tournament.


AGMC, the official BMW Group importer for Dubai, Sharjah and the Northern Emirates, displayed the first-ever BMW 2 Series Gran Coupé along with the all-new BMW X6, BMW X1, BMW Z4 and BMW X7 at the Dubai Duty Free Tennis Stadium in Al Garhoud.


The first-ever BMW 2 Series Gran Coupé was unveiled at the Los Angeles Auto Show in November 2019 and is currently available for purchase on and across all BMW AGMC showrooms in Dubai, Sharjah, Fujairah and Ras Al Khaimah. It boasts everything needed to stand out at a professional tennis tournament - unrivalled handling, aggressive performance, and the perfect balance of athleticism and refinement.


As the official car partner of Dubai Duty Free Tennis 2020, AGMC also provided 32 shuttle cars at the tournament. The fleet of BMW 7 Series vehicles was used to transport players, VIPs and tournament officials throughout Dubai as required.


Ayhan Olcer, CEO of AGMC said: “AGMC is extremely proud to be associated with such a prestigious international tournament that brings together sports fans of all ages and nationalities. It was the perfect venue to showcase the first ever BMW 2 Series Gran Coupé - a car with performance and elegance at its core. Meanwhile, our fleet of BMW 7 Series worked behind the scenes to ensure the tournament runs smoothly and everyone gets where they need to be in style and comfort.” 


The first-ever BMW 2 Series Gran Coupé brings the four-door coupé concept that has already enjoyed success in higher vehicle classes into the premium compact segment for the first time. It injects a fresh dose of individuality, aesthetic appeal and emotional engagement, backed up by innovative operation and connectivity tech, everyday usability and the dynamic capability for which BMW is renowned. 


Standout features include a dynamically stretched silhouette, four frameless side windows and rear lights extending into the center of the rear end, merging into a high-gloss black band that runs up to and encircles the centrally located BMW badge.


Fans for Sport Activity Vehicles feasted their eyes of the recently launched BMW X1, with its huge versatility and a host of cutting-edge equipment features, the BMW X1 is set to dominate the compact Sports Activity Vehicle market.


Also, on display was the all new BMW Z4, the premium two-seater open-top sports car, the Z4 is built for maximum agility, thrills and enjoyment. The design of the front and rear axles gives the Z4 a sportier edge while guaranteeing superb levels of comfort.


Four lucky fans who participated in AGMC’s social media competition received the privilege to see the semi-final and final of the tournament.


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