Media Information
03 January 2021
Dubai, UAE: AGMC, the official importer of BMW Group vehicles for Dubai, Sharjah, and the Northern Emirates, unveils its highly anticipated and newly constructed Dubai Motor City showroom & service facility.
As part of AGMC’s network expansion and commitment to accommodate existing and potential clients, the facility is an architectural milestone and set to become a truly memorable automotive destination for car enthusiasts across the region.
The new landmark, which covers over 300,000 square foot, will be the first automotive dealership in Dubai Motor City. Designed with the customer in mind, the state-of-the-art facility features specific spaces for BMW, MINI and BMW Motorrad, BMW i, BMW M, MINI Next and BMW Premium Selection, as well as a fully-fledged service centre.
To ensure an effortless customer sales journey, the new facility will provide a virtual sales consultation platform alongside first and second delivery experience programmes within specially designed and equipped delivery rooms. Before each order, customers will have the chance to configure their dream vehicle by utilising 4th Generation interactive car configurators within a dedicated sales area, coming to life on a massive LED screen. AGMC’s talented product geniuses will be on hand to provide clients with a detailed description of each car, taking them through the variety of option profiles whilst sharing interesting facts about the brand and product range. To guarantee that clients enjoy every touch point of their sales experience, AGMC will be offering in-house financial services in collaboration with BMW Albatha Financial Services.
AGMC Motor City will also feature an array of digital services across their brand-new online service platform and offer a unique “Pit Stop service” option. Customers will be able to enjoy a fully digitalized service interaction via smart applications, and an online technical support platform, which can be used by customers to interact with the dealership’s experts’ technical team who can answer all inquiries whilst providing product support.
Clients will be able to utilise CitNOW, AGMC’s newly introduced digital video sharing platform, a tool which sends visual video updates to customers regarding their vehicle status and condition when the car is in for a checkup. The implementation of this new digital venture has elevated transparency between the dealership and its clients, minimising any communication
The reimagined service area has been meticulously integrated into the design concept, providing customers with the chance to view the repair team at work through glass panels in the lounge.
The service centre comprises of 34 work bays, 17 of which will be exclusively for fast-tracked queues, with the capability to service up to 100 cars per day. The dealership will also offer complimentary valet parking for clients, as well as a self-parking option, which contains 367 parking spaces at the impressive multi-story air-conditioned car park.
Due to AGMC’s core values of community expansion and promoting joy, the brand-new showroom will become a home for BMW, MINI and BMW Motorrad Clubs and enthusiasts. They will now have the chance to improve their driving skills at the facility, with permanently displayed high-end racing simulators. In addition to this, gamers of all levels can enjoy innovative eSport tournaments hosted by AGMC. Not only will the dealership be providing a child-friendly environment, it will be also running kids driving school activities, and hosting children programmes educating them on basic traffic rules.
Customers can choose to relax at different lounges across the facility, view the vast vehicle display gallery, discover the retail area, or grab a bite to eat at AGMC’s in-house café, the Healthy Farm Eatery. Each dish has been certified by an award-winning chef, nutritionist, and doctor, and for that reason, the outlet will be handling the catering for all showroom activations. There will also be the latest BMW Concept cars on display, and a selection of classic cars.
AGMC’s new contemporary terrace, overlooking the racetrack, is the ideal spot to watch races and events hosted by Dubai Autodrome. The stunning veranda will also be used for new car launches, customer events and gatherings, and the latest BMW and MINI lifestyle collection shows.
Due to the showroom’s proximity, the dealership will be organising “Drive like a Pro” exclusive track activities in partnership with Dubai Autodrome to heighten each customer’s buying experience. Customers will be able to participate in Autodrome test drives, drive events, motorsport track days and driving experience programmes suited for all abilities.
Ayhan Olcer, CEO of AGMC added, “We are extremely proud to bring this state-of-the-art facility to life. In line with AGMC’s 45th anniversary approaching in 2021, this expansion marks a major milestone and underlines our goal to provide an exceptional service to our valued customers.”
“Providing an enjoyable shopping and servicing experience is truly what AGMC stands for. With this in mind, we have carefully examined every element of the customer journey to the very last detail, in order to provide an elevated car-buying and sheer aftersales experience. We have even thought of a specially created showroom scent and implemented the latest sound systems to appeal to the five senses of each and every customer.”
“The Dubai Motor City showroom is just another example of how we are pushing the envelope and championing opportunities to meet the evolving behaviour and demands of our valued clientele. We hope that this showroom brings our customers as much joy as it brings us.” The new AGMC showroom sales department is open from 09:00am – 09:00pm from Saturday to Thursday and 04:00pm – 09:00pm on Friday. The service centre will be open Saturday to Thursday from 09:00am – 09:00pm.
