THE BMW M POP-UP

BMW M has taken over Dubai with an unforgettable experience at three iconic landmarks, where power, precision, and luxury come together like never before.


Kite Beach – The adventure began at the vibrant beachfront, where M's performance blended with the dynamic energy of the coast. A true fusion of power and lifestyle.

Dubai Design District (d3) – A space where innovation and creativity collide. BMW M redefined the design district with a showcase of M’s precision, performance, and relentless spirit.

DIFC – In the heart of Dubai’s financial district, M’s unmistakable presence elevated the space, blending cutting-edge luxury with unmatched performance. Plus, a signature M Coffee moment to energize your day.

Three iconic landmarks. One unforgettable experience.

This is M.

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